Zara España, S.A.
ZARA is a clothing company foundet in 1975 in spain by Armanicia ortega and Rosalia Mera. It owns brands such as Massimo Dutti, Breshka, Uterque etc.
This company has resulted successful through the years although it does not advertise at all. ZARA does not promote its products on TV, billboards etc, but the quality and the variety and the affordable prices of the products and the convenient locations of the stores through the world have made this company known and loved by its loyal costumers.
ZARA is a vertically integrated retailer, so it has the means to produce and distribute its product quickly and this is yet another reason why ZARA has survived the competitive market for this long.
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