MARKETING CHANNELS AND RETAILING
Many businesses, in order to succeed, need to collaborate with others. Often, one company does not have all of the resources needed for its final products. Through marketing channels this problem is sold. Channel members of different types of businesses negotiate with each other, sell and buy products and services and finally complete their product. However, this is not the case for every type of business. Zara, for example, does not need to collaborate with many other companies.
Zara is a vertically integrated retailer. In the 1980s, Zara started to design, manufacture and distribute its own products. This strategy enables Zara to have its product available to its costumers all over the wold in just a few days.
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