DEVELOPING AND MANAGING PRODUCTS
To be successful and to resist the market for a long time a company needs to constantly meet the consumer's demands. It needs to constantly come up with new products to satisfy its costumers.
There are different types of "new" products that a company can place in to the market. There are the new-to-the-world products, that are innovative product never seen by the public before. There are new product lines, that may not be completely new to the public but are a new component to a particular line of products. There may be addition or renovations to the product line, which means that there isn't necessarily an actual new product but there are modifications to the existing products.
Many businesses incorporate all of these components very often, especially high-tech companies that have to do with communication and transportation, such as twitter, apple, Nissan etc. This companies decide what kind of products to make and when to release them based on competition and the changes in the lives of their buyers. And these indicators for new products are not limited to high-tech companies only. They apply to apparel retailer too, such as Zara.
As a fashion imitator Zara doesn't have to worry about setting new trend or trying to figure them out. However, it does need to change the variety of its product lines in order to keep its costumers and to expand its business. One of the strategies that Zara has followed is lowered priced products. Zara offers products similar to the products of famous designer, for a much lower price. Also it, sometimes, adds new products to the existing lines and revises some of the old products to give them a slightly new, different appearance to fit the new trends. So far these strategies have proven to be successful since Zara has survive the market for many years and seems to be constantly growing.
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