CHAPTER 7: BUSINESS MARKETING

BUSINESS MARKETING

Businesses use marketing to promote their products and get consumers buy them. These consumers are sometimes other businesses or organizations. In this case, companies use business marketing to promote their products. Sometimes the products that are sold through business marketing are intermediate goods and services and other times they are finished, consumer goods. The difference is that these consumer goods are sold in rather large quantities to one buyer for public use. Companies that produce electronic supplies frequently sell their goods and services to individuals that need them for personal  use and to organizations and businesses that need them for other reasons. 

Other businesses, such as apparel retailers, are less inclined to use business marketing. Zara is one of these apparel retailers that does not use business marketing. The type of products that Zara offers are not suited for consumption other than family or personal uses--Its intended costumers are individuals that use its clothes or home goods daily only.