SOCIAL MEDIA AND MARKETING
One of the most important asset that many companies have to promote their business is marketing. Traditionally marketing is done through T.V. adds, newspaper adds, posters etc. Lately, marketing is done through social media too. Companies can reach to prospective consumers through mobile marketing, e-mail marketing or online adds etc. This type of marketing has become very successful as social media is very popular among different generations nowadays. However, not every business chose to use social media for marketing, or even marketing at all.
Zara is one of these companies that chose not to use marketing. This company believes that there is better use of their money than marketing. Zara is a fashion imitator, which means that the style of its products is already in style. Unlike the apparel retailers that set the trends, Zara has affordable styles and approximately 700 convenient stores throughout the world. Also, Zara uses the money saved from not advertising to release a new line every two weeks. All of these combined create many loyal consumers, proving that Zara's strategy is working. 
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